This is the development for the promotional poster of the event. To start with I did not have the imagery of owners with pets so I just used filler images. From playing me and and Lisa decided that for this brief the simpler the better as the brand guidlinss for pet plan are quite rich anyway we feel we need to keep things quite subtle.
Below features the face swap concept. Althought we both like the idea and see that it could be humouring and pleasurable but when I tried to photoshop it the pictures became creepy so this is something we shall leave out.
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