EOYS: Audience / Context

Auidence :

The audience for this brief will be both male and female ages ranging from 15 - 75. It must appeal to enrolled students, graduating students and perspective students. The audience will also span to parents, grandparents and other relatives of people involved in the show. The audience may also be professionals from the art and design world. The show must speak to all whilst at the same time representing the graduating students as at the end of the day it is their show which is very important.

Context :

The promotional material that is created for this brief will be seen predominantly in Leeds and around Leeds in a range of formats. The online promotion will be seen on a larger scale and may appeal to students who are not from around Leeds. The promotional work and way finding  will be viewed at the colleges of Leeds college of art.