Sunday 13 October 2013

TAMARILLO : Concept development

Tamarillo :

When talking with Greta and the band we came up with how we would describe the music and style of Tamarillo. There style is :

- Structured 
- Creative
- Multi-layered
- Playful
- Precise

We also looked at there current identity that the band created themselves :


From looking at how they have represented themselves visually and the description of the their style we then compiled lists of things we could associate with Tamarillo. Bellow is my list :


From the list the concepts I think could work best and represent the band best are, 

- Grids
- Lines 
- Spirographs

Grids -  would be an interesting concept to take forward  as it would represent the structure the band evokes in their music. It would also be a good way to represent the playful side of the band, as although grids are very structured you can use them for drawing etc.

Lines - are also a good way of representing structure and precision. You can make patterns and symmetry with lines, the fact the you need a ruler to draw a perfect line also represents the structure.

Spirographs - would be a really successful concept to take forward as they are such a structural shape, which have been developed from a mathematical process. The outcomes from spirographs are very visual and eye-catching  which will work well for representing the playful creative side of the band. Spirographs are also very layered which will suit the fact that Tamarillo's music is very multi-layerd. 

I will pitch these ideas to Greta and from there we will be able to decide on which concept to take further.

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