The audience for winterlight festival is quite wide it will be a variety of children and adults both male and female ranging from all ages. It is an event in a village where there is a real sense of community so they may be a person who is interested in supporting community events. This person will have an interest in cultural events that tie the arts and community together and they may be a person who has a strong aesthetic appreciation for light.
The context of this event is important to bare in mind as Sowerby Bridge is a village and won’t be able to cater for the same sort of advertising that goes on in Leeds for example. Another important part to remember about context is that this event will take place in December when it is generally cold, and is held when it is dark.