A photogram is a way of creating an image by using
light. This is what we want to use when it come to
developing the identity of the event. Each year the
show has a theme and we felt that this method of
photogram is very flexible and able to change each
year just by exposing items which associate with the
given theme.
Logo development :
Logo development :
The logo was derived from doing research into how
light works, it shows light bouncing off a surface and
that is how we are able to see things. We developed
this logo by making it bit softer as we felt the original
logo was too brash and chunky and kept getting in the
way when we were experimenting with it on designs.
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