Old Book New : concept development

Poems of Love - Ella Wheeler Wilcox

This is the book that I have decided to use for the first edition of Old Book New. It is a tiny book filled with poetry by American poet Ella Wheeler Wilcox. 

" Ella Wheeler Wilcox

     1850–1919

Ella Wheeler Wilcox was born in Johnstown, Wisconsin and her poetry was being published by the time she graduated from high school. Her poetry was very popular, generally written in plain, rhyming verse. Her works includePoems of Passion (1883), A Woman of the World (1904),Poems of Peace (1906),Poems of Experience (1910), and Poems (1919).  "

I have decided to use this old book for Old Book New as I myself have had it for a number of years but I've never read it, and as Old Book New is all about getting people to notice and read old books I felt it quite fitting that this gave me an opportunity to read the book and use it.

Old Book:

To add to the reminder that Old book New is taking an old book and reinventing it, the old book will be copied and then shredded, which will act as part of the packaging. This will be a reminder of that old book 

Range:

Within each pack I Want their to be a range that will remain constant with each issue. This will add a sense of unity between each edition. The range will be : one screen printed poster, five postcards, and a zine. 

Colour / Boarder

Another constant that will bring all the subscriptions together is the use of a boarder, it is visually recognisable and will make every edition of Old book New work together so that you can display the poster for example as a series.