Thursday, 7 November 2013

Adopt A Band : Concept development

Concept for campaign:




Adopt A Band will be based around the concept of ‘Adoption’. We are looking to find bands and to ‘adopt’ them and take card of their design needs. We will use the adoption concept in a playful manor where it is appropriate, either through the use of copywriting or through visuals, 

Possible visual to link with adoption:

- nappy
- building bricks
- children's toys
- sleeping mobile
- teddy
- washing line 
- hands - caring
- baby food
- plasters
- toy instruments


After talking through visuals and concepts for the promotional goods we have decided that the first visual we are taking forward it the 'nappy' we want to represent the band getting adopted through the visual of putting an interment in a nappy. By using an instrument it will immediately speak to our audience.

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