Monday 9 December 2013

CRIT : Tamarillo + Looking for trouble + Alternative christmas + Adopta band

Crit :



Questions :

Does the concept of a guitar in a nappy work as an image for representing adopt a band?

Is looking for trouble suitable for the audience?

Does looking for trouble work as a way of promoting hotels?

Which you interact with the Tamarillo CD cover?

Can you see any improvements that could be made in any project?

Possible developments/other products.

Feedback :

Feedback one

– the music video is awesome. So good. Not sure about the hand coming into the picture.
– Spirograph idea is really visually interesting.
– Adopt a band logo is perfect really nice concept.
– The concept of the petty complaints is humorous and engaging.


Feedback two.

– Visuals for the adopt a band is good that not sure how much the concept works without an explanation. Maybe think of a visual which shows how people adopt music into their life not a human.
– Tamarillo has a great concept and visually playful yet structured. CD would be interactive if audience had space to draw their own spirograph but includes some already so they understand what to do. So audience isn't afraid to draw on CD.
– Postcards could be expanded across small stationary pieces more sketches from the firm to create a series.
– Adopt a band logo works well visually but needs to be neater as the first space isn't equal.


Feedback three.

Adopt a band
-Idea of the nappy is interesting, I think with the description and concept of the brief it makes sense, but if that was solely on its own, not sure if I'd know what it was for.
Tamarillo
-Like the idea of this spirograph, concept behind it fits in well with the band and music.
Video is great, idea behind it suits the music and both match together well.
I think the logo lets the branding down. Type used doesn't have the same connection as this spirograph to the music/band and I don't think works with this spirograph that great.
Interactivity with CD is good. Creates way to get people involved with the project.


Feedback four.

Alternative Christmas card.
–Visually looks strong. Straightaway I think there could be a set/series think they would sell really well. Have you tried getting them into shops?
Tamarillo
– Nice use of font choice. Make the type smaller, looks goofy that big. Love the ink idea. Try upping the saturation? Well filmed.

Plan :

The feedback I have recieved has been useful to see areas in which things could be improved. The adopt a band flyer needs addressing as the concept is not coming across as well as I would have liked so we shall adress this and re-do the flyer/shoot again. The typography was commented on for Tamarillo saying that it does not represent the music the same way the Spirograph does when infact it does as it is a very structured typeface that we have created with all angles being the same which represents the 'structured' side of tanarillos music, this has highlighted to me that I will have to explain the concept of the typogrpahy more clearly in future.

The plan now is: 
address the adopt a band visuals
Play with how to link the tamarilo typeface and spirograhs more to make a cesinct logo 
Continue with looking for trouble 

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