Yearbook : Audience / context

Audience:

The audience for the year book will be predominantly the students and their families. Normally the audience would stretch to perspective students, but as this course is coming to an end it means that this is not the case for this year book. The audience will also be viewers of the end of year show and potential clients who may be interested in the students work. 

Context: 

The year book will be available to pick up through out the end of year show. It will also be available to all students on the course to take as a way of commemorating their time on the course. It would also work as a gift that could be given to relatives of people on the course so they can also celebrate their loved one graduating. 

Through thinking about the context of this year book we realised that the sole importance of this year book is to celebrate, commemorate and showcase the students. There is no secondary purpose to advertise the course to perspective students as this is no longer a course that is available. Picking up on these factors we really want to make this year book a celebration of this year group and the work they do / what they have achieved we want to work closely with them and give them something that they want and that truly represents them.