Lotions&Potions : Audience / Context

Audience:

As this is a shop that is for beauty products the audi- ence will be predominately female, ages between 18 -35. She would be a person who like to take care of her skin and is in to natural skin care products. She may be someone who has a busy lifestyle and cant afford the time to make beauty product herself so comes to Lotions & Potions. 

Context:

The context for this brief would be a shop that has a warm and friendly feel. It would have more of a cafe feel than a beauty store as it stocks only fresh fruit as a product.

 For some primary research I had a look around some beauty shops in Leeds and a lot of them had a horrid sterile clean feel to them, except for L’ooctane which had a warm, friendly and real feel to it.